😺 75,000 words

PLUS: our weekend plans

Welcome, humans.

Our plan for this weekend: 😇

Watch the NBA playoffs. Watch podcasts about AI & layoffs.

Experiment with new drugs. Experiment with new plug(ins).

Go dancing at the clubs. Convert readers into subs.

Here’s what’s going on in the world of AI today:

Anthropic’s Claude increased its context window by 10x.
Meta introduced AI features to its advertisers.
Airtable is bringing AI to your data workflows.
Buzzfeed readers prefer AI content?!

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Claude Supports 75,000 Words Of Context ⛽️

My least favorite sentence: “ChatGPT is at capacity.”

My 2nd least favorite sentence: “The message you submitted was too long.”

Yesterday, Anthropic announced a huge upgrade: Claude, its chatbot, can now process up to 75,000 words of context (3x more than OpenAI). That’s roughly 100 Wikipedia entries.

This means that Claude will be able to digest, summarize and reference information from hundreds of pages in seconds. To demonstrate this, Anthropic fed the magical model an 85-page Netflix corporate filing and it:

Highlighted important terms for investors
Created well-formatted tables from Netflix’s balance sheet.
Wrote analyses on Netflix’s market positioning.

This is work that would take a traditional analyst several days and an excessive amount of lattes on your company’s dime.

The possibilities are endless. Imagine no longer spending hours sorting through annual reports, legal documents, codebases, and and legislation. Just ask Claude.

And what happens when Claude can generate not just text but graphs, images, and entire PowerPoints from a PDF. Could a single analyst accomplish the work of ten with a Claude login?

Why it matters: The feature truly makes Anthropic a real competitor to OpenAI - plus, it just killed a dozen “chat with your PDF” tools. We wonder if OpenAI will one-up Anthropic with an even larger context window soon…

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Generative AI Comes To Meta Advertisers ✨

With ChatGPT, every marketers new favorite sentence is: “Write me 10 versions of the following headline/copy/subject line.”

Now, they can perform this task directly on their advertising platform.

Meta announced a new product named “AI Sandbox” designed to save advertisers time when crafting ad creatives.

The Sandbox offers three main features:

Generates multiple variations of ad copy.
Creates diverse assets for your campaigns.
Cropping tool to customize visuals.

We personally haven’t gotten our feet dirty in the Sandbox yet (it’s set to expand in July), but the prospect of eliminating writer’s block is indeed enticing.

Why it matters: Meta is striving to fulfill its promise that AI is its focus, not useless headsets. With its distribution, we think it’s well-positioned to become the go-to for AI in advertising.

Around the Horn 🦄

The European Parliament backed amendments to enforce safety checks and governance measures for companies releasing foundational models.
Airtable is introducing new features to help teams integrate AI into their data and workflows.
Excited about Anthropic? Join this 7-day AI hackathon with $10k in prizes.
Softbank will be getting more aggressive in its AI investments.
Buzzfeed readers spend 40% more time on AI-generated quizzes than traditional ones.