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Welcome, humans.
Announcement: Pete is live on TikTok!
He’s already slaying (did we use this right), with over 1 million views! Toss him a follow to receive the best AI video content on the web! 🎤
Here’s what’s going on in AI today:
- Celebrities are monetizing their AI clones.
- Omnicom is leveraging Google & Microsoft AI tech for advertising.
- Joe Biden sat down with tech leaders to chat AI regulation.
- ElevenLabs raised $19 million for its synthetic voices.
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Celebrities Are Cashing In On Their AI Clones 💰
Celebrities are beginning to sign brand deals with AI replicas of themselves.
The idea is: if AI can mimic the looks and speech of Tom Brady, can he leverage his “image” in a million different places (i.e., men’s magazine, deflated football commercials, etc)?
This trend is gaining traction:
- Neymar’s 3D avatar appeared at New York Fashion Week.
- Eva Herzigova’s AI clone hit the catwalk on Epic Games’ virtual runway.
So will the future of influencer marketing revolve around digital lookalikes of the rich and famous? Possibly…
One glaring issue is that knockoffs celebs are clearly just that — knockoffs. Second, they open a Pandora’s box of legal questions, like who has legal ownership of the AI duplicates: the celebrity or the brand?
Anyone who watched Black Mirror’s latest hit “Joan Is Awful” caught a glimpse of the disasters that AI-generated content can set off.
Why it matters: Still, generative AI represents a big opportunity for celebs to monetize their likeness in more creative ways. We’d certainly sign up for a singing class taught by AI Taylor Swift!
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Digital Advertising Is Adopting Generative AI First 📢
Generative AI is great at generating new content, which is why we think digital marketers are the frontrunners to use AI the most.
Case in point: Omnicom, the largest company you’ve never heard of, helps over 5,000 firms with digital advertising.
Now, they’re racing to offer AI services to clients by partnering with Microsoft to build ad campaigns faster and Google to use their AI models to generate ad text/images.
“What took 15 years in terms of digital marketing transformation…I think AI is going to have that same impact in 36 to 60 months.”
Omnicom CEO John Wren
Also chiming in: Video platforms Vimeo and TikTok, both now offering AI script generators to help businesses craft the perfect lines for video ads.
The bottom line: If you’re starting a business, AI’s making it easier than ever to find the right message for your audience.
Around the Horn 🦄
- OpenAI lobbied the EU to make aspects of the EU AI Act less restrictive.
- US President Joe Biden sat down with tech leaders in San Francisco yesterday to discuss how to regulate AI.
- Vimeo is adding AI features to help companies generate video scripts and edit videos with a single click.
- OpenAI is reportedly interested in building an app store for specialized AI models.
Wednesday Wirings 💸
- Primer raised $69 million to provide reliable AI solutions to government defense and commercial agencies.
- Granica, an AI efficiency platform that helps cloud customers eliminate faulty data, emerged from stealth with $45 million in funding.
- ElevenLabs, an AI text-to-speech platform for generating synthetic voices, secured $19 million.
- Deepchecks, which ensures the validation of ML models at every stage of their lifecycle, raised a $14 million seed round.
- Parrot, an AI transcription service for legal and insurance depositions, raised $11 million.
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A Cat's Commentary 😻
That's all we have for today. See you cool cats on Twitter if you're there: @nonmayorpete & @noahedelman02.
