😺 Claude masters YOUR voice

PLUS: Angry artists just leaked OpenAI's text to video model...

Welcome, humans.

Yesterday we warned you that Hollywood creators were getting peeved at OpenAI, and sure enough, later in the day, their anger manifested in the leaking of SORA, the company’s text to video generator on HuggingFace:

Obviously, OpenAI shut that down ASAP. But here’s a collection of videos people made while the tools were live (this one’s our fave). The reactions from X users are kinda hilarious:

“Underwhelming.”
“Not better than other tools available.”
“This has to be staged to lower expectations.”
“damn…this is it? this looks... OLD.”

The main takeaway is that, after a year of video generator competitors hitting the market, SORA just isn’t that impressive to people anymore.

In related news, SORA competitor Runway just launched Frames, which lets creators generate images that maintain the exact same lighting, color grading, and compositional style across multiple generations—and Runway can then turn these images into videos.

There’s a lot more like this, too.

Here’s what you need to know about AI today:

Claude just dropped a new feature to improve your prompting.
Study: Half of long LinkedIn posts are AI-generated.
Trump proposed an AI Czar role.
Uber contracts out AI data labelers for Aurora, Niantic.

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Prompting just got easier thanks to Claude styles (and Ethan Mollick’s sage advice)

Remember how annoying it was to paste your writing style prompt every single time you wanted Claude or ChatGPT to write in your voice (and not GPT speak)?

Well, those days are officially over. Anthropic just dropped Styles, a new feature that lets you save and reuse your preferred writing styles in Claude.

Claude styles in action.

Think of it like Custom Instructions (or a CustomGPT) in ChatGPT, but specifically focused on getting Claude to write the way you want.

Here’s how it works:

Choose from preset options (Formal, Concise, Explanatory) or create your own custom style.
To create a custom style, upload some sample content as a reference.
This style now persists across your conversations until you change it.

Here’s how to create a custom style.

Instead of having to copy/paste your writing prompts every time, you can now:

Set a default professional tone for work documents.
Create a casual style for brainstorming sessions.
Define specific brand voice guidelines for marketing copy.
Save technical documentation standards for your team.

Of course, this won't be much use if you're not writing with Claude. Technically, you can still do a version of this with CustomGPTs or Gemini Gems (following the same logic). However, we HIGHLY recommend you use Claude for your writing.

We write with Claude, and you like our writing, right? …RIGHT?!?!

This launch timing is perfect, because Wharton professor Ethan Mollick just revealed why most people struggle with AI tools: They're overthinking it. Forget complex “prompt engineering”—you just need about 10 hours of hands-on experience.

Case in point: A recent study showed AI outperformed both doctors alone AND doctors using AI for diagnoses. Why? The doctors treated GPT like Google, asking one-off questions instead of sharing full case histories.

Mollick's Better Way: Think of AI as “an infinitely patient coworker who forgets everything between conversations.” In practice, that means:

Share full context—give it the whole picture.
Be specific—”write a report for a Midwest university dean about remote learning funding.”
Ask for variations—get 3 different versions with different tones.
Have real conversations—use voice modes when possible.
Embrace the forgetting—include relevant context each time.

Why Styles + Better Prompting = Game Changer:

Set your style once.
Focus on quality conversations.
Skip complex prompting.
Get consistent results.

Now that’s a Michael Scott Win-WIN-Win.

Pro tip: Worried about hallucinations? Mollick says add this: “If you're unsure, say 'I don't have enough information to answer this.”

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Spiral automates repetitive writing tasks by learning your voice (like Claude styles), turning your content into tweets, proposals, and summaries (video).
Agentplace builds you a website directly on top of an AI, so your pages adapt and respond to each visitor like a human would.
Nfig lets you tell a web browser what to do and it will navigate websites, click buttons, fill forms, and interact with web pages for you.
Faang lets you practice interviews with a custom interviewer that adapts to your style and gives detailed feedback on your performance.
Quso transforms your long videos into social media content, automating clip creation, post generation, and content scheduling across platforms.
OminiControl controls what appears in generated images by feeding in reference photos, sketches, or depth maps to guide the process (try it here).
Orchid is a new musical instrument pitched as an “ideas machine” for chord generation from Tame Impala’s Kevin Parker—amazing launch video.

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Around the Horn.

If you want to understand the three levels of AI development and where we’re at now, you need to watch this interview with NVIDIA CEO Jensen Huang:

Keep in mind, as CEO of NVIDIA, Huang’s goal is to push the idea that we need to buy more GPUs. So this is a bit like Jensen talking his own book. That said, it’s a good explanation of pre-training, post-training, and “test time compute”—for those who don’t know what any of that means (or those who do and still get confused, like us).

LinkedIn is apparently riddled with AI—a new study found over 50% of long English language posts on the platform are AI-generated.
U.S. President Elect Trump wants to hire an AI Czar to coordinate federal AI policy and government AI use, with significant input from Elon Musk and the Department of Government Efficiency (DOGE).
Uber expanded its gig worker army to include AI data labeling, and now hires contractors in the U.S., Canada, and India on projects for self driving car company Aurora and Niantic (of Pokemon Go fame).
Mistral will build an office in Silicon valley as it tries to expand in the U.S. (check out Le Chat if you haven’t yet!

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