😸 $2K a month for ChatGPT?!

PLUS: There's a new "top" open-source model

Welcome, humans.

This thread of someone jailbreaking Amazon’s conversational shopping assistant Rufus is hilarious:

The first attempt didn’t work (obviously), but once they told Rufus they were an AWS developer (using a fairly sophisticated system prompt), Rufus instantly gave the answer.

Then, they were able to ask Rufus to write a poem about Jeff Bezos’ “shiny bald head.”

You won’t find ChatGPT falling for that kinda prompt injection trick these days—but challenge GPT to a game of chess, and things can take a turn…

Here’s what you need to know about AI today:

We break down the latest updates in the enterprise chatbot wars.
New top open-source model Reflection 70B uses unique technique.
YouTube introduced AI-generated content detection for creators.
Microsoft will let you remove deepfake nudes from Bing search.

Advertise in The Neuron here.

Let’s talk about the state of the “enterprise” chatbot.

Remember when ChatGPT Plus seemed pricey at $20 a month?

Buckle up, because The Information just reported that OpenAI execs are having internal discussions about charging as much as $2,000 a month for their upcoming AI models Strawberry and Orion.

$2K is a 99x increase from the current ChatGPT Plus subscription ($20)… luckily, there’s a 99% chance it WON’T be the final price. $2K sounds more like an enterprise plan, if anything.

Speaking of enterprise...Anthropic just launched its own Claude Enterprise plan:

Key features include:

A massive 500K context window (nearly 4x what ChatGPT Enterprise offers).
GitHub integration for working on codebases (currently in beta).
Enterprise-grade security with SSO, role-based permissions, and admin tools.

To put that 500K context window in perspective, Claude Enterprise can process “200K lines of code, dozens of 100-page docs, or a two-hour audio transcript in a single prompt.”

OpenAI tried to counter by announcing that ChatGPT Enterprise surpassed 1M paying customers (including “92% of the Fortune 500”).

Classic OpenAI move—drop some news right after a competitor's big announcement.

Curious which is the better deal? Neither Claude nor ChatGPT Enterprise are spilling the beans on their exact pricing. We've heard some rumors, though:

ChatGPT Enterprise: last reported at $60/user/month (with 150-seat minimum, 12-month commitment, so $9K a month or $108K a year).
Claude Enterprise: Pricing will vary by company, usage, and number of employees, but it’ll be more than the $30/user/month Claude Team plan.
Oh, and Microsoft Copilot: currently $30/user/month (with a 1-year contract, so $360/user/year—on top of whatever you’re paying for 365).

Our take: Claude’s move is interesting—sounds like they're testing the waters to see what companies are willing to pay before locking down a specific plan. Maybe to stick it to OpenAI? A lot of things they do seem directed at improving on what users don’t like about OpenAI.

Both companies are betting big that enterprises will pay premium prices for AI. The Information thinks this move could help subsidize free tiers and supplement consumer revenue. Plus, B2B SaaS is typically a better business than B2C, with more revenue lock-in and less churn.

The question is, how much is too much? If these new enterprise plans support free users, great. But $2K a month for Strawberry? It better be AGI!

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Around the Horn.

DSPy is a framework that simplifies building AI apps by letting devs focus on high-level logic rather than complex prompts (click here for the use-cases).

There’s a new top open-source model called Reflection 70B that was trained with “Reflection-Tuning”, which lets language models fix their own mistakes.
Youtube developed tools to let creators detect AI-generated content of their likeness, such as their face or their voice.
Microsoft will now let victims of deepfake nudes remove the images from Bing Search—Google has its own version, too.
Google’s new “Ask Photos” tool will begin rolling out in the U.S.—check Google Labs to see if you have access.

Treats To Try.

*If you want to launch an AI product in ~3 months (without coding)—you need to join Buildschool's FREE live session on September 6th at 10 AM EST. The program’s helped 1000+ people globally. Limited to 100 seats—Register here for free.
Promi creates personalized, dynamic discounts for online stores, using personalization to make sales more profitable.
ToyPal is a gadget you clip onto your kid's stuffed animal to tell personalized bedtime stories that help teach good habits.
All Hands (waitlist only atm) is an open-source agent builder for tedious coding work (raised $5M).
AnythingLLM provides a private, flexible platform for users to interact with various chatbots and process multiple document types on their own devices (code here).
SoBrief summarizes books into 10-minute reads with audio versions available in 40 languages.
Branding5 analyzes your competitors' digital strategies and market positioning to provide insights for improving your own brand's marketing efforts.

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Intelligent Insights

When in doubt, start a new chat!

Anthropic’s CEO says the company’s customers are using “swarm” intelligence to accomplish tasks like bees, where the big model defines the task, and then farms it out to swarms of little models to complete.
Friend of The Neuron Allie K. Miller recommends using “personas” instead of “tone” for writing in a specific style.
Great read on the reliability of AI leaderboards (also: did you know there’s a leaderboard for evaluating video multi-modal models)?
Interesting paper about 15 orgs who collaborated on a vision to create a “Wikipedia for AI development” (quick thread summary here)
Listen to why Andrej Karpathy thinks AI is already better than the human brain (full episode).
McKay Wrigley is posting some seriously cool demos of what to build with Cursor—this one’s how to build a landing page, and this one’s on how to build a Perplexity clone in ~8min.
For the lolz- a music producer used AI to make a bunch of songs, then used AI to stream those songs, made $10M in royalties, and then got charged for scamming.